Communication Strategy & Long Form Content
Forget virality and build authority with a message you trust and a system you can sustain.
Content Messaging & Narrative Sprint
Get clear on what you’re saying, who it’s for, and why it matters.
This is for you if your work has depth, but your message feels scattered, inconsistent, or hard to articulate. We’ll clarify your positioning, shape your narrative, and create practical guidance so writing stops feeling like reinventing the wheel every time.
This is great for:
Founders, execs, and subject-matter experts who have strong thinking, but need language that lands fast with the people who matter
Organizations rolling out new initiatives or public-facing messages when stakes are high and consistency matters
Teams who need alignment before content production
You’ll walk away with:
Core messaging and narrative through-line
Audience clarity and angle guidance
Voice and tone cues with guardrails that keep everything human, credible, and consistent
Content direction: what to write next and why
Optional: a repeatable briefing template
Long-Form Thought Leadership and Writing
The words you want to write—finished, polished, publish-ready.
This is the core work: essays, articles, founder letters, Substack posts, strategic blog posts, speeches, op-eds, LinkedIn pillar content. If you already have the ideas, I’m the person who can pull the hidden gems out of your thinking and make them land.
This is great for:
Leaders who want to build authority over time without wasting their time
Teams with expertise but no bandwidth to shape it into writing
People who hate posting “content” and want to publish work with substance
What we can create together:
Substack essays and newsletter issues
Blog posts and evergreen pillar articles
Founder letters, CEO updates, and internal/external memos
Speeches, keynotes, and values-aligned talking points
Op-eds, advocacy pieces, public-facing statements
AI-Enabled Content Operations for Teams
Publish faster without losing your voice or lowering the bar.
AI can make content easier—or it can make messy, generic, and risky slop. I help teams use AI in a way that protects quality, credibility, and voice. This is practical systems work: workflows, guardrails, templates, prompt libraries, and training that your team will actually use.
This is great for:
Small teams who need output but keep getting stuck
Comms/marketing teams overwhelmed by requests and bottlenecks
Leaders who want to use AI responsibly and consistently
Your custom system will include:
A repeatable content workflow (brief → draft → review → publish)
Voice guidance + examples (so outputs sound human)
Prompt library tailored to your business
Review loop and quality checklist for accuracy, tone, risk, brand fit
Team training so this doesn’t live in one person’s head
I’m collaborative and direct. My goal is to ask questions that help you get to the point faster, pull out the perspective that makes you stand out, and protect the integrity of what you’re saying.
What makes my AI approach different
(because “AI” means a lot of things right now)
I think of AI like a power tool—useful when applied with skill and constraints; dangerous when used to replace thinking, remove personal experience, and bypass discretion.
My content non-negotiables:
Human input and judgment stay in the driver’s seat
Voice is protected so there’s no generic tone drift
Outputs are edited for clarity, accuracy, and integrity
Systems are built for real teams, not ideal conditions
The goal is less chaos and more consistency, not more noise
Not sure what you need?
If you’re unclear on whether you need strategy, writing, or systems, that’s normal. Most people do not have a neat box around the problem.
Use the contact form below to tell me what you’re building, who it’s for, what’s feeling stuck, and what “better” would look like in 90 days—then I’ll tell you the simplest place to start: