I’m Justine Sones
As a communications strategist and long-form writer, I help leaders and organizations turn complex ideas into clear, credible writing people actually want to read, save, and share.
I also help teams use AI thoughtfully and intentionally—not to replace good thinking, but to reduce bottlenecks, protect voice, and publish consistently.
If your ideas are strong but your output is inconsistent, you don’t have a talent problem. You have an operating system problem.
I help with:
Narrative and messaging strategy
Clarify what you stand for, what you’re building, and what to say next.Long-form content creation
Essays, blog posts, speeches, Substack posts, LinkedIn thought leadership, op-eds, founder letters.AI-enabled content ops
Workflow design, prompt libraries, voice guidance, review loops, and training so your team can move faster without losing quality.
Let’s work together
Messaging + Narrative
Sprint
A focused, collaborative sprint to clarify your positioning, voice, and editorial direction — so writing gets easier and decisions get faster.
Long-Form Thought Leadership
Ongoing partnership to produce high-quality long-form writing (and extract LinkedIn-ready pieces from it) on a consistent cadence.
AI Content Systems
for Teams
Set up a practical, low-drama approach to AI: guardrails, templates, prompts, and a repeatable process your team will actually use.
I’m a strategist and writer who cares about how language shapes trust.
I’ve spent my career helping people name what’s true, make meaning, and communicate with more clarity and integrity—especially when things are complicated, emotionally charged, or high-stakes.
How it works
My process is designed for clarity and momentum:
Intake + context (goals, audience, constraints, what’s true)
Strategy (angle, structure, narrative through-line)
Drafting (human-led, AI-supported where helpful)
Review + refinement (voice, accuracy, tone, flow)
Repurposing (optional: LinkedIn posts, snippets, summaries)